Friday, February 22, 2008

Article Marketing - How to Become Independent of Ghostwriters

The importance of article marketing on the internet is well known: by writing and submitting articles (with a link to your site) to directories, your site gets exposed to multitudes, which optimizes your searchability and earns you a reputation as a trusted resource.

But for many site owners who wish to maximize their exposure potential through article marketing, there's an extra cost to the process. Since they don't have the time or skill to put together an effective piece of writing, they outsource their work to ghostwriters. In addition to the money allocated, site owners pay a price when they hand their expertise over to someone else they sacrifice the originality and authority that only they can provide about their topic of mastery.

If you've been outsourcing because you're not confident in your writing capabilities, here are some tips that can help you restore your voice to your articles and web content.


Spend time planning your article. First, decide what you're trying to accomplish with your article. Write down what point you'd like to make to your readers. Then figure out how you would make this point break it down into steps. You can list these steps or draw them out visually using a mind map ( http://www.jcu.edu.au/studying/services/studyskills/mindmap ).


Write it out. Spill your ideas onto the screen or piece of paper, following the steps or map you have created. Just dump the ideas out don't worry about the language yet.


Go over what you've written. Read it out loud see how it sounds to you. Read it to a friend and get their feedback. Fine-tune it accordingly.

That's it. There's tons of material out there to show you what you might want to accomplish in a marketing article. Learn that stuff, but follow the steps above and you're on your way to writing success.

Hiring ghostwriters is often unnecessary. You can build your own writing potential to save yourself that additional cost.

Aaron

BTW - please feel free to use my website as a resource that will help you through the writing process: http://helpwithyouressay.com/ !

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